Branding is not only about getting your target market to select you over the competition but about getting your prospects to see you as the sole provider of a solution to their problem or need.
A good brand helps you to clearly delivers the message, confirms your credibility, emotionally connects your target prospects with your product or service and motivates the buyer to buy. Brand serves as a guide to understanding the purpose of business objectives. It enables you to align a marketing plan with those objectives and fulfill the overarching strategy.